FARO Technologies wanted to bring their 3D laser scanning technology on a road trip. This would give potential customers the opportunity to learn hands on about the products and laser scanning.
An entire campaign was planned and executed. All aspects were covered, custom emails with tracking, social media graphics, flyers, marketing collateral for the actual events such as power points, participant badges and signage..
These events were so successful they continued this campaign throughout 2016 and 2017.